GestureSense® in Retail
The true value of GestureSense® lies in its versatility. Since the technology can position and track the motion of an object in space, retailers can use our sensor technology to convert leads to sales. Also, due to GestureSense's® low cost, it can be placed at every point-of-sale, display or shelf. GestureSense® can:
- Capture and understand traffic flow patterns within a store
- Measure people count to track effectiveness of a marketing campaign
- Be used in A/B metrics testing by capturing user interaction with a product
- Increase efficiency by monitoring inventory levels and send out notifications for re-stocking
When used along with BeaconSense®, retailers are able to to keep shoppers up to date on the latest promotions based on shopper’s interests and buying patterns.